Eller Entrepreneurship + Innovation Capstone

Carlos Alsua teaching in 113

Developing the Innovative Capacity of Every Student

A simple goal: Teach every business student how to think like an innovator and entrepreneur.

A novel strategy: Make a course in innovation and entrepreneurship a requirement for graduation, regardless of major.

ENTR 485 Innovating: Creating the Future

Through the Entrepreneurship + Innovation Capstone (EI), the McGuire Center for Entrepreneurship fulfills the Eller College’s strategic objective that every student in the undergraduate business program will graduate with transferable knowledge and skills in innovation and entrepreneurship. The EI serves the larger purpose of actively responding to the nation’s and world’s persistent challenges of competition, innovation, and change.

Reflecting this strong commitment to providing experiential education for the future, the EI is the summative experience for Eller business students in the senior year. Working in teams formed to leverage and complement their diverse academic concentrations, students integrate and apply their function-level and major-specific skills and knowledge to an innovation project of their choice. Centered around a rich wicked-problem theme (e.g., education; privacy; health care), students identify and develop solutions for a wide range of product, service, technology, and policy problems.  

As each team works to produce a business plan, they conduct preliminary research, develop customer validation interviews and surveys, use the business model canvas, and build financial assumptions and pro forma statements. Students also collectively engage in a shared learning experience to acquire the foundational process knowledge and tools of innovation and entrepreneurship. They co-create and share knowledge relevant to the wicked-problem domain; consult and advise each other’s teams; and master new techniques specific to visioning, strategy, operations, and the challenges of competition and change. 

Students complete the EI armed with the ability to creatively and confidently tackle unstructured problems in entrepreneurial, corporate, government, or nonprofit environments.

The EI is designed to be taken in the senior year. Students should contact their major advisors for registration or questions about their EI status.

Entrepreneurship/Innovation Faculty

Carlos AlsuaCarlos J. Alsua, Ph.D.
Senior Lecturer, International Management and Global Entrepreneurship

Anne StringfellowAnne Stringfellow, Ph.D.
Senior Lecturer of Entrepreneurship and Innovation



Mark PetersonMark Peterson



Rick YngveRick Yngve